Question Four

"Who would be the audience for your product?"

The target audience for "BlindFire" branches down to multiple factors, fundamentally the young middle class male. this is due to the content and sub-genre being depicted as being alike Kidulthood. this is seen with the use of the chase scene and the violence of gun play. this attracts our target audience as the setting is of the same environment as the society our target audience comes from and the substance contained within BlindFire is appropriate to the nature of our target audience. Also because violence is a key convention throughout BlindFire it is necessary to be associated with a male audience, generally violence attracts a masculine audience. the substance of BlindFire is organic to the middle/lower class as the upper class wouldn't freely relate to the content as generally they have no or little associations with the other classes.

It was apparent that BlindFire would be best attracted to our chosen target audience as it was highlighted through our background research that the best audience is young middle class males, through asking people what type of thriller they enjoy and what attracts them to a film, we also carried out a focus group to determine which idea would present itself as the most successful.

once BlindFire had been finally produced it was in fact our target audience that enjoyed it the most, as they suggested that it was similar to BBC's E20 or Kidulthood which were large successes with this target audience and through substance contained within BlindFire. the choice of music and the chase scene with the shooting deemed to be the greatest attraction to my audience.